Updated logo and name kicks off Winona Agency’s 125th anniversary


Winona Agency will celebrate its 125th year of serving the Tri-State region and will be updating its name to WA Group. The firm originated in Winona and was founded in 1893 by W.A. Bauman. Over its 125-year history Winona Agency has expanded its insurance products and professional service offerings as well as its footprint of locations.

“We have grown and operated under two names; we have been Winona Agency in the Winona region, and WA Insurance Group in the Rochester market,” said Garry Watts, CEO and president. “Plus, we provide additional consulting services over and above the traditional insurance offerings and felt it was time to get a cohesive name in our existing markets.”

Watts went on to share that the name update was actually an idea that came from an employee at the company. “Keep in mind the firm is 100-percent employee-owned,” said Watts. “Less confusion and more efficiency for both customers and our employee-owners is what triggered the initial conversation.” Watts also mentioned that as the company pursues growth in new markets and acquisitions, it recognizes its future will always have a connection to the past. This was in reference to the prominent letters of “W” and “A” in the old logo that are being carried forward in the updated logo. Watts believes that the WA Group name will be able to work in all markets.

“Integrity, service, and innovation are the values that have guided us for the last 125 years and will continue to guide us for the next 125 years,” said Watts. “Protecting people’s dreams, their families, and their businesses are even a bigger part of our conversation today. From business consulting to insurance solutions our goal is to always help our customers plan smart and live big,” said Watts.

WA Group is 100-percent employee owned, with office locations in Rochester, St. Paul and Winona, Minn., and will continue to serve the Tri-State area offering insurance products for business, health and personal. It also specializes in specific business sectors including agribusiness, manufacturing, construction, employee benefits, risk management, transportation and workers comp. To learn more about WA Group visit www.WALiveBIG.com.


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