Kennedy to share insight from new book September 6


The Economic Club of Winona Area will present “In a world where a single organizational misstep or presidential Tweet can change everything.” The pivotal leadership skill today is effectively engaging shape holders/regulators, the media, and social and political activists. These shape holders have no stake in an organization’s success, but significant power to determine its risks and opportunities, if not its survival. Mark Kennedy will share insights from his book, “Shapeholders — Business Success in the Age of Activism,” on September 6 from 7:30-9 a.m. at Merchants Bank, 102 East Second Street, Winona.


• 7:30 a.m., networking (light breakfast provided, courtesy of Merchants Bank)
• 8 a.m., speaker
• 9 a.m., book signing (the first 10 registrants receive a free copy of the book, courtesy of the WSU College of Business & Department of Economics

This free event is made possible by Winona State University (WSU) College of Business, Winona Area Chamber of Commerce and Merchants Bank.

Kennedy has an unmatched range of experiences as a senior executive at Macy’s, a U.S. Congressman, trade advisor for Presidents George W. Bush and Barack Obama, and as the current president of the University of North Dakota.


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