Chris Livingston joins Merchants Bank as trust associate


Chris Livingston has joined Merchants Bank as a trust associate, according to Trust Department Manager Masood Dehnavifar. “Because of the anticipated growth in the trust area, we’re very fortunate to be able to have someone with Chris’s expertise join our team,” said Dehnavifar. “His experience as a financial representative, as well as a local business owner, will be an asset as he builds and maintains relationships with our clients.”

Livingston’s experience includes two years as a financial services representative for New York Life and New York Life Securities, where he assisted clients with life insurance policy selection, retirement plans and investments. He has industry certification and licenses for life and health insurance, Series 6 and Series 63. Livingston also previously owned and managed The Book Shelf in Winona for 15 years. “I’m pleased to have the opportunity to help people grow, preserve and transfer their assets through the Merchants Bank trust department,” said Livingston. “I’m looking forward to meeting our clients and helping facilitate valuable relationships with our team of experts.”

His primary role will be to assist with the retention and recruitment of trust clients. As trust associate, Livingston will guide clients through trust department processes, be a first point of contact for questions, prepare analysis documents and other materials, and provide support to the rest of the trust team. Livingston has lived in Winona for more than 20 years and is married with two children. He is a Winona State University graduate with a Bachelor of Arts in professional studies.

The Merchants Bank trust department provides professional services to individuals, families, businesses and nonprofit organizations. Trust services include serving as trustee for revocable and irrevocable trusts; counseling on estate plans to preserve and transfer wealth; providing investment management for individuals, companies and foundations; managing and administering 401(k) plans; acting as an agent under a power of attorney or as personal representative under a will; and handling administration of estates.

Merchants Financial Group, Inc., owns 21 Merchants Bank locations, including Minnesota locations in Winona, St. Charles, Goodview, Rochester, Rushford, Lanesboro, Caledonia, La Crescent, Spring Grove, Cannon Falls, Red Wing, Hampton, and the southern Twin Cities metropolitan suburbs of Apple Valley, Cottage Grove, Hastings, Lakeville and Rosemount. Merchants has Wisconsin locations in Eau Claire and Onalaska. Additionally, MFGI also owns Twin Cities-based Merchants Bank Equipment Finance, a division of Merchants Bank, N.A.


Search Archives

Our online forms will help you through the process. Just fill in the fields with your information.

Any troubles, give us a call.