Main Streets Support Fund open in Winona


In response to the escalating toll that the COVID-19 pandemic has taken and will continue to take on Rethos Main Street districts throughout Minnesota, Rethos is announcing a fall renewal of the Rethos Main Streets Support Fund for small businesses located in designated Rethos Main Streets Minnesota communities. In spring 2020, Rethos and its partner communities were able to distribute $40,000 to over 100 small businesses through the Rethos Main Streets Support Fund. The injection of funding allowed selected small businesses to focus on projects that enhanced their operations during pandemic closures or allow them to have a more robust re-opening.

Beginning on July 31, 2020, Rethos will be renewing its fundraising to support its partner communities’ vital small businesses. Rethos’ Board of Directors has generously offered to match the first $10,000 raised to double the impact it can have within its partner communities. As this crisis continues to deepen and its consequences become more evident, Rethos will be asking our supporters and partners to join in showing Main Street businesses the support they need during these difficult times.

“Broad business closures in a community are devastating for a downtown, both short and long term. Rethos goal is to provide capital for Main Street businesses to have an opportunity to institute positive energy for their business.” Sarina Otaibi, Rethos rural programs manager

The funds are offered in partnership with and are available to businesses located in designated Rethos Main Streets Minnesota’s districts of Albert Lea, Faribault, Mankato, New Ulm, Northfield, Olivia, Owatonna, Red Wing, Shakopee, Wabasha, Willmar, and Winona. Businesses may apply for non-repayable funds of up to $1,000 for operational reinvestment projects.


About Rethos 

Rethos, formerly the Preservation Alliance of Minnesota, is a 501(c)(3) nonprofit organization whose board, staff, and partners work nationwide together to protect and promote communities shared environment and culture. Rethos Main Streets: Minnesota helps cities maximize both their people and built assets for economic vitality.  Rethos Main Streets is a Main Street America™ coordinating program and provides local Main Street communities with the training, tools, information and networking they need to reinvigorate their downtown districts. More information is at


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