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  Tuesday October 21st, 2014    

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2006 North American safe boating campaign launched (05/24/2006)
Survivor cast member Rudy Boesc encourages life jacket wear among America's boaters

In preparation for the 2006 boating season, the North American Safe Boating Campaign will launch nationally during National Safe Boating Week (NSBW), May 20-26. Timed before the hectic Memorial Day Weekend, where boating activity peaks, NSBW promotes key boating safety initiatives and the importance of life jackets to the approximately 78 million recreational boaters nationwide.

Life jackets take center stage during this multi-year initiative. The campaign's "Wear It!" message emphasizes life jacket use as the best way to survive boating accidents and avoid drowning. "Skydivers use parachutes, football players take the field with helmets on, and responsible drivers buckle up," noted Virgil Chambers, executive director of the National Safe Boating Council (NSBC). "Boaters can stay safe on our nation's waters by adopting the same second-nature approach to wearing their life jackets."

This year, former Survivor star Rudy Boesch will help promote a new element of the "Wear It!" initiative-the "Be a Survivor!" contest. "Be a Survivor!" will engage recreational boaters nationwide on the topic of boating safety, inviting individuals to submit personal testimonials on how the life jacket has made a difference in their boating experience. Entries may be submitted beginning May 20 to www.SafeBoatingCampaign.com or by visiting any West Marine store nationwide. Winners announced Sept. 4, will receive prizes courtesy of West Marine and have their stories published in NSBC's book, Saved By the Jacket.

As annual boating fatalities have decreased, the percentage due to neglecting life jacket wear has risen 90 percent of boaters who drowned in 2004 were not wearing life jackets. The NSBC hopes to reverse this trend by raising boater awareness of advances in the modern life jacket. Offering the latest technological innovations, current models can be customized for specific water activities and outings without sacrificing comfort or freedom of movement.

Coordinated by the NSBC with the help of the National Association of State Boating Law Administrators and the U.S. Coast Guard, National Safe Boating Week is the annual kick-off for the North American Safe Boating Campaign. Produced by a grant from the Aquatic Resources (Wallop-Breaux) Trust Fund, NSBW reminds recreational boaters to boat responsibly.

Visit www.SafeBoatingCampaign.com for campaign materials and additional safe boating resources. 

 

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