The staff of Visit Winona was honored at the 2014 Explore Minnesota Tourism Conference with a Travel Marketing Award of Excellence, an award given for the most creative and successful marketing programs statewide in the tourism industry. The recognition was one of just two given at the conference’s annual awards banquet held at the Duluth Entertainment and Convention Center February 5, 2014.
Judges selected Visit Winona for the distinction based on the results of a Facebook campaign that created a 1000 percent year-on-year increase in average daily engaged users for the local tourism office. Moreover, Visit Winona did so without purchasing Facebook ads or sponsored posts, using instead a strategy to engage with followers that judges called “smart”.
Visit Winona competed for the award in a category with the largest tourism organizations in Minnesota, including Meet Minneapolis, which received an Award of Merit at the convention. The Ely Chamber of Commerce won the Award of Excellence for smaller convention and visitor associations.
Visit Winona is a tourism organization that promotes the community and the region as a year round travel destination to individuals and groups. Visit www.visitwinona.com for more information.