Dahl Honda announces groundbreaking in Onalaska


Dahl Honda held a groundbreaking ceremony at 3 p.m. on Tuesday, August 20, at 2520 Midwest Drive in Onalaska, Wis., the building site of the new state-of-the-art Honda Generation 3 dealership.

Dahl Automotive acquired the Honda dealership in March and continues to operate at the same location on Fourth Street in La Crosse, Wis. Dahl Honda is currently leasing that building. The anticipated completion of the new dealership is for summer 2020.

“We are excited to expand the Honda brand in this new Generation 3 building on a five-acre site in Onalaska. The new, larger location and building enable us to better execute on our vision of transforming the auto industry through exceptional guest experiences,” stated Jansen Dahl, vice president of Dahl Automotive Holdings.

About Dahl Automotive

Since 1911, Dahl Automotive is one of the oldest dealership groups in the country under continuous family ownership (five generations). Honda is the 10th franchise for Dahl who also represents Ford, Lincoln, Subaru, Hyundai, Mazda, Toyota, Chevrolet, Buick and GMC. Dahl also owns and operates ABRA Auto Body and Glass, Line-X Bedliners and Accessories, and the Dahl Auto Museum. Dahl operates in La Crosse, Onalaska, Winona, and West Salem, Wis. Dahl Automotive is a servant-led organization focused on positively impacting the lives of its team members and the communities it serves. Visit www.dahlauto.com and www.dahlhonda.com for more information.


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